This is a really useful list published by Wise Metrics that contains case studies on 150 different Facebook engagement campaigns. The list can be filtered by industry, brand, campaign, date and source. There’s plenty of clothing and fashion case studies listed so go forth and inform your social media efforts.
Should your Facebook campaign be on this list? If so, tell us about it in the comments below.
| Industry | Brand | Campaign | Date | Link to case study |
|---|---|---|---|---|
| Appliances | Margaritaville Cargo | Video Contest | 10/26/2011 | AllFacebook |
| Automotive | Toyota | Recall announcement | 06/04/2010 | Maddy Coon |
| Automotive | Volkswagen | Vanishing car | 11/18/2011 | Simply Zesty |
| Automotive | Volkswagen | Fanwagen | 11/02/2011 | Simply Zesty |
| Automotive | Toyota | Prius V Toys for Tots | 12/19/2011 | AllFacebook |
| Automotive | Toyota | Social Network Racer | 10/20/2011 | AllFacebook |
| Automotive | Renault | Renault México | 03/06/2012 | eMarketer |
| Automotive | Nissan | New Star in India | 04/03/2012 | eConsultancy |
| Automotive | Citroën | C1 Crowdsource | 04/05/2012 | eConsultancy |
| Automotive | Volkswagen | Flipbook | 04/25/2012 | SimplyZesty |
| B2B | Cisco | Router Launch | 08/30/2010 | Socia Media Examiner |
| B2B | Ideapaint | Strategy | 10/21/2011 | eConsultancy |
| B2B | Steelmaster Build. | Strategy | 10/21/2011 | eConsultancy |
| B2B | Shipserv Software | Strategy | 06/20/2011 | Grow |
| B2B | Schedulicity | SAAS | 02/16/2012 | BtoBOnline |
| Bank & Finance | Citibank | Thank you point | 01/03/2012 | eConsultancy |
| Bank & Finance | Chase Bank | Community Giving | 06/04/2010 | Maddy Coon |
| Bank & Finance | CitiBank | Reward Points | 01/03/2012 | The Next Web |
| Bank & Finance | American Express | I will volunteer | 08/23/2011 | The Next Web |
| Bank & Finance | Visa | Memory Mapper | 06/21/2011 | The Next Web |
| Bank & Finance | American Express | The Gift Chain | 11/28/2011 | AllFacebook |
| Bank & Finance | American Express | Small Business Sat | 11/22/2011 | AllFacebook |
| Bank & Finance | American Express | Facebook Big Break | 04/25/2011 | Small Business Trends |
| Clothing | Nasty Gals | Epic Holiday | 12/19/2011 | InsideFacebook |
| Clothing | Diesel | QR Codes | 12/09/2011 | eConsultancy |
| Clothing | Levi’s | Water Tank | 12/09/2011 | eConsultancy |
| Drinks & Beverage | Heineken | Beertend Gift | 12/12/2011 | SimplyZesty |
| Drinks & Beverage | Ultimat Vodka | Social Life Audit | 12/19/2011 | All Facebook |
| Drinks & Beverage | Smirnoff | Nightlife Exchange | 12/09/2011 | eConsultancy |
| Drinks & Beverage | Coca-Cola | Strategy | 12/21/2011 | Ragan |
| Drinks & Beverage | Corona | Most liked | 07/22/2011 | The Next Web |
| Drinks & Beverage | Prigat | The Squeezing Smiles Machine | 07/22/2011 | The Next Web |
| Drinks & Beverage | Coca-Cola | The recycling king | 06/21/2011 | The Next Web |
| Drinks & Beverage | Coca-Cola | Song for charity | 18/03/2011 | The Next Web |
| Drinks & Beverage | Schweppes | Profile app | 01/03/2011 | The Next Web |
| Drinks & Beverage | Norte | Anti-Tagging | 12/02/2011 | Simply Zesty |
| Drinks & Beverage | Budweiser | Strategy | 12/27/2011 | AllFacebook |
| Drinks & Beverage | Jim Beam | Strategy | 12/27/2011 | AllFacebook |
| Drinks & Beverage | Maker’s Mark | Strategy | 12/27/2011 | AllFacebook |
| Drinks & Beverage | Johnnie Walker | Keep walking | 12/27/2011 | AllFacebook |
| Drinks & Beverage | Absolut | Strategy | 12/27/2011 | AllFacebook |
| Drinks & Beverage | Evan Williams | Strategy | 12/27/2011 | AllFacebook |
| Drinks & Beverage | Sailor Jerry | Strategy | 12/27/2011 | AllFacebook |
| Drinks & Beverage | Bud Light | Super bowl contest | 12/22/2011 | AllFacebook |
| Drinks & Beverage | Hatuey Beer | Strategy | 12/20/2011 | AllFacebook |
| Drinks & Beverage | Mountain Dew | Timeline cover image | 12/15/2011 | AllFacebook |
| Drinks & Beverage | Grand Marnier | Grand Giving Tree | 12/01/2011 | AllFacebook |
| Drinks & Beverage | Pepsi | SavingStar Promo | 11/03/2011 | AllFacebook |
| Drinks & Beverage | Street King | Donation | 10/20/2011 | AllFacebook |
| Drinks & Beverage | Heineken | One like=One Balloon | 01/18/2011 | SimplyZesty |
| Drinks & Beverage | Pepsi | Pepsi Next | 04/03/2012 | AllFacebook |
| Drinks & Beverage | Coca-Cola | Spotify Partnership | 04/18/2012 | Variety |
| Energy | Opower | Social Energy App | 10/17/2011 | The Next Web |
| Entertainment | Disneyland Paris | 20th anniversary | 01/06/2012 | Tigerlily |
| Entertainment | Warner Bros | F-Commerce | 03/08/2011 | The Next Web |
| Entertainment | Moviefone | Graph Integration | 07/05/2011 | BarnRaisers |
| Entertainment | Sporting News | Graph Integration | 07/05/2011 | BarnRaisers |
| Entertainment | Discovery Com | No “like-gating” | 02/15/2011 | ClickZ |
| Entertainment | Flair | Fashiontag | 07/22/2011 | The Next Web |
| Entertainment | Paramount Pictures | Watch every m:i | 11/22/2011 | The Next Web |
| Entertainment | Showtime | Dexter Slice of Life | 10/10/2011 | The Next Web |
| Entertainment | Miramax | eXperience | 08/22/2011 | The Next Web |
| Entertainment | X-Factor | Facebook voting | 02/23/2011 | The Next Web |
| Entertainment | Universal Pictures | Heist it back | 12/13/2011 | AllFacebook |
| Entertainment | Sony Pictures | The Mighty Macs | 10/31/2011 | AllFacebook |
| Entertainment | Lionsgate | Abduction rental | 01/17/2011 | eConsultancy |
| Entertainment | Marley Movie | Streaming | 04/12/2012 | TheNextWeb |
| Entertainment | Hunger Games | Timeline Case Study | 05/01/2012 | eConsultancy |
| Fashion | Victoria’s Secret | F-Commerce | 12/14/2011 | Jeff Bullas |
| Fashion | Threadless | F-Commerce | 12/14/2011 | Jeff Bullas |
| Fashion | HauteLook | F-Commerce | 12/14/2011 | Jeff Bullas |
| Fashion | Lacoste | F-Commerce | 12/14/2011 | Jeff Bullas |
| Fashion | Theory | F-Commerce | 12/14/2011 | Jeff Bullas |
| Fashion | Levi’s | Friends Store | 06/16/2010 | Resource Interactive |
| Fashion | Uniqlo | Uniqlooks | 02/22/2011 | The Next Web |
| Fashion | All industry | Infographic | 11/17/2011 | AllFacebook |
| Fashion | Stüssy | Strip for likes | 04/11/2012 | eConsultancy |
| Food | Dunkin’ Donuts | Create your own | 02/08/2010 | Mashable |
| Food | Frito Lay’s | What’s your flavor | 07/26/2010 | Digital Vidya |
| Food | Ronzoni | Favorite Pasta | 06/21/2011 | The Next Web |
| Food | Miracle Whip | Love or Hate ? | 30/05/2011 | The Next Web |
| Food | Lacta | Virtual Chocolate Bar | 01/25/2011 | The Next Web |
| Food | Oreo | 100th birthday | 01/04/2012 | AllFacebook |
| Food | Sheets | LeBron Ads Contest | 12/13/2011 | AllFacebook |
| Food | Heinz | Get well | 02/07/2012 | eMarketer |
| Food | Cadbury | Ultimate Wispa Fan | 02/06/2012 | eConsultancy |
| Food | Anthon Berg | Spirit of generosity | 03/30/2012 | Mindjumpers |
| Food | Kraft | Likeappela | 04/27/2012 | AdWeek |
| Furniture | Ikea | Bring your own friends | 12/19/2011 | AllFacebook |
| Furniture | Ikea | Photo Tagging | 06/16/2010 | Resource Interactive |
| Hygiene | Axe | Anarchy | 01/10/2012 | eConsultancy |
| Hygiene | Colgate | Wisp | 07/26/2010 | Digital Vidya |
| Hygiene | Olla | Unborn Baby | 12/01/2011 | AllFacebook |
| Hygiene | Pampers | Sleep WebTV | 02/29/2012 | eConsultancy |
| Insurance | Allstate | Football Challenge | 12/20/2011 | AllFacebook |
| Luxury | Burberry | Art of the Trench | 06/16/2010 | Resource Interactive |
| Luxury | Fendi | X-Rated serie | 03/27/2012 | Luxury Daily |
| Luxury | Alfred Dunhill | Trafalgar | 03/13/2012 | AllFacebook |
| Media | BBC Worldwide | Top Gear | 08/23/2011 | The Next Web |
| Media | VH1 | Strategy | 11/28/2011 | AllFacebook |
| Media | Fox | House of Fanitude | 11/17/2011 | AllFacebook |
| Media | CNBC | GOP Debate | 11/09/2011 | AllFacebook |
| Media | CBS Sports | March Madness | 03/09/2012 | AllFacebook |
| Restaurant | Tap House Grill | What’s on tap | 07/22/2011 | The Next Web/4/ |
| Retail | QVC | Strategy | 12/09/2011 | InformationWeek |
| Retail | Best Buy | Strategy | 12/09/2011 | InformationWeek |
| Retail | Target | Strategy | 12/09/2011 | InformationWeek |
| Retail | Walmart | Strategy | 12/09/2011 | InformationWeek |
| Retail | The Home Depot | Strategy | 12/09/2011 | InformationWeek |
| Retail | Walmart | ROI | 08/07/2011 | BarnRaisers |
| Retail | Best Buy | Strategy | 07/05/2011 | BarnRaisers |
| Retail | Shoe Dazzle | Graph Integration | 07/05/2011 | BarnRaisers |
| Retail | Best Buy | Vampires promo | 06/04/2010 | Maddy Coon |
| Retail | 1-800 Flowers.com | Flowers from Fbk | 07/22/2011 | The Next Web |
| Retail | Nordstrom | Nordstrom Santa | 11/25/2011 | The Next Web |
| Retail | ASOS | F-Commerce | 01/26/2011 | The Next Web |
| Retail | Lord & Taylor | Holiday Window | 12/24/2010 | The Next Web |
| Retail | Walmart | Shopycat | 12/01/2011 | Simply Zesty |
| Retail | Walmart | Strategy | 10/11/2011 | Simply Zesty |
| Retail | TigerDirect | Wanted Elf | 12/21/2011 | AllFacebook |
| Retail | Fab.com | Cybermonday Sales | 11/30/2011 | AllFacebook |
| Retail | Walmart | Holiday Giving | 11/23/2011 | AllFacebook |
| Retail | Virgin | First Time | 11/14/2011 | AllFacebook |
| Retail | BJ | Feeding America | 11/02/2011 | AllFacebook |
| Retail | Lowe’s | Pinterest integration | 03/13/2012 | Mindjumpers |
| Services | Deutsche Post DHL | Social memories | 07/22/2011 | The Next Web |
| SMB | Dental Practice | Strategy | 08/30/2010 | Marketing Huddle |
| SMB | California Wine Club | Strategy | 11/04/2011 | AllFacebook |
| SMB | The Vermont C Store | Strategy | 11/04/2011 | AllFacebook |
| Software | Microsoft | Windows 7 launch | 02/22/2010 | SlideShare |
| Software | Turbo Tax | Gaming for good | 11/18/2011 | The Next Web |
| Software | Intuit | F-Commerce | 12/05/2011 | AllFacebook |
| Sporting goods | Nike | Paint your city | 06/18/2011 | The Next Web |
| Sports | NFL | Stars | 12/12/2011 | Mashable |
| Sports | NBA | Facebook Townhall | 12/21/2011 | AllFacebook |
| Technology | HTC | Coupons | 12/19/2011 | Tigerlily |
| Technology | Sony Ericsson | Xperiments | 06/11/2011 | DigitalBuzz Blog |
| Telecom | U-Mobile | Credits | 06/28/2011 | The Next Web |
| Telecom | Telstra | Blurtl | 31/05/2011 | The Next Web |
| Tourism | Visit Nicaragua | Sweepstakes | 04/10/2012 | AllFacebook |
| Tourism | TripAdvisor | Friend of a Friend | 04/11/2012 | TheNextWeb |
| Transport | KLM | Meet & Seat | 12/15/2011 | TechCrunch |
| Transport | SL | Our proudest bus ever | 10/18/2011 | Simply Zesty |
| Transport | UPS | Strategy | 10/21/2011 | eConsultancy |
| Transport | Zipcar | Reservation app | 10/18/2011 | AllFacebook |
| Transport | Hertz | Group Coupon | 04/18/2012 | AllFacebook |
| Transport | Air China | Check-Ins | 01/27/2012 | Mindjumpers |
| Travel | Trip Advisor | Graph Integration | 07/05/2011 | BarnRaisers |
| Travel | Contiki Holidays | Get on the bus | 07/22/2011 | The Next Web |
| Travel | Expedia | FriendTrips | 06/23/2011 | The Next Web |
Source: http://wisemetrics.com/blog/the-big-list-150-facebook-pages-case-studies/
This is a great list I will keep around for reference and probably at many times. Thanks for compiling and thanks for including a few of mine. Appreciate it ant thanks again.
Rob